Burberry, a name synonymous with British heritage and luxury, has undergone several significant rebrandings throughout its history. Perhaps none more impactful than the introduction of a new monogram and logo in 2018, signaling a bold step into a modern era under the creative direction of Riccardo Tisci. This article will delve into the evolution of the Burberry logo, exploring its various iterations from its origins to the present day, encompassing the official logo, image logos, vintage designs, and the significant shift marked by the Peter Saville-designed monogram.
The Burberry Original Logo and the Equestrian Knight:
Understanding the evolution of the Burberry logo requires tracing back to its roots. The story begins with Thomas Burberry, the founder, who established his company in 1856. While the exact timeline of the initial logo is debated, the iconic equestrian knight logo emerged as a key identifier for the brand. This emblem, featuring a knight on horseback, represented Burberry's association with strength, heritage, and the outdoors. This wasn't simply a decorative element; it symbolized the brand's origins in providing durable and protective outerwear for outdoor pursuits. The equestrian knight, often depicted within a shield or laurel wreath, became deeply ingrained in the brand's identity for decades, representing a sense of tradition and quality craftsmanship. This Thomas Burberry logo, though not explicitly a monogram, laid the foundational visual language for the brand's future iterations. It was a powerful and enduring symbol, easily recognizable and conveying a sense of established prestige. Even today, elements of the equestrian knight can be found subtly woven into some Burberry designs, serving as a nod to the brand's rich history. The vintage Burberry logo, often featuring this equestrian knight, holds a special place in the hearts of collectors and enthusiasts, representing a simpler, perhaps more classic aesthetic.
The Burberry Prorsum Logo and the Shift Towards Modernity:
As Burberry expanded and evolved, so too did its branding. The "Prorsum" label, meaning "forward" in Latin, denoted the brand's higher-end ready-to-wear line. While the equestrian knight remained a prominent feature, the Burberry Prorsum logo often saw a more streamlined and modern interpretation of the emblem. The designs during this period often played with variations of the knight, sometimes simplifying the details or incorporating it into more contemporary design elements. This period marked a subtle shift away from the purely traditional representation towards a more fashion-forward approach, reflecting the changing demands of the luxury market. The use of the Prorsum label itself signified a conscious effort to position Burberry as a brand at the forefront of fashion innovation while retaining its heritage.
The Burberry Official Logo and the Transition to a Monogram:
For many years, the Burberry official logo remained relatively consistent, relying heavily on the equestrian knight and variations of the brand's name in a classic typeface. However, the landscape of luxury branding shifted dramatically in the late 2010s. The rise of social media and the increasing importance of visual identity in the digital age necessitated a re-evaluation of the brand's visual language. This led to a significant departure from the traditional approach.
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